Welcome!

Welcome to the Wisconsin Food Business Road Map, a guide to getting started as a food processor in the state of Wisconsin.  This website is an evolving resource. Any feedback, suggestions, or notes on missing resources are welcome and can be sent to info@marketreadymadison.org. Thanks!

Upcoming Events

Training & professional development opportunities for food business entrepreneurs

Aug
6
Tue
The Importance of a Business Plan @ Madison College, Room D1630B
Aug 6 @ 5:30 pm – 7:00 pm

Presented by Andrea Hughes. Learn how to use your business plan as a platform to accelerate success. Developing your business plan is a critical tool for communication with potential funders, and as a guide and tool to manage business growth. This workshop will give you a brief synopsis on what goes into a business plan, what’s important and where to start.

WWBIC Business Planning for Success @ Online
Aug 6 @ 6:00 pm – 7:30 pm

“Your business plan is a critical tool for communication with potential funders and as a guide to manage business growth. You will learn: what goes into a business plan, what’s important and tools to get you started.” This class will be online.

Aug
9
Fri
6 Steps to a Winning Business @ Madison Club
Aug 9 @ 11:00 am – 1:00 pm

Presented by actionCOACH of Madison

“Do you want to make more money? Do you want control of your time? Do you want to find and keep good people on your team?

Join us to unlock the strategies for a great business.

What you will learn in this workshop:

  • How to work ON your business instead of IN your business
  • How to turn your advertising and marketing into an investment instead of an expense
  • How to leverage your time to maximize efficiency and profits
  • How to recruit, motivate, educate, and retain exceptional employees

You’ll learn all of these things and more. Don’t you owe it to yourself to invest some of your time learning how your business can reach its full potential?”

Aug
21
Wed
Going Into Business – SCORE @ MG&E Innovation Center, Room 24
Aug 21 @ 9:00 am – 11:30 am

“Find out if you have what it takes to be an entrepreneur, and learn about the steps that will take you from dream to reality. If you are in the exploratory stage this is a very helpful step before you seek individual counseling. Advanced registration is required. Visit www.madison.score.org for links to other seminar offerings.”

Aug
22
Thu
WWBIC Projections & Cashflow @ Online
Aug 22 @ 6:00 pm – 7:30 pm

“Numbers aren’t for everyone. Join us to learn how to create cashflow and projections sheets for your business. ” This workshop will be online.

Sep
11
Wed
Successful Marketing for Your Small Business @ MG&E Innovation Center, Room 23
Sep 11 @ 9:00 am – 10:30 am

Presented by SCORE (Service Corps of Retired Executives). There are more ways than ever for a small business to spend money on marketing. But the definition of “success” is always the same, “was the investment worthwhile”?

Sep
14
Sat
Digital Marketing For Your Business @ Village on Park
Sep 14 @ 9:30 am – 11:00 am

Using your online assets more efficiently and increasing your digital marketing impact. Learn how to use your website content to gain customers. Gain insights to social media advertising. Understand the pros and cons of advertising on Google.

Sep
18
Wed
Going Into Business @ MG&E Innovation Center
Sep 18 @ 9:00 am – 11:30 am

Presented by SCORE (Service Corps of Retired Executives). Find out if you have what it takes to be an entrepreneur, and learn about the steps that will take you from dream to reality. If you are in the exploratory stage this is a very helpful step before you seek individual counseling. Advanced registration is required.

Sep
24
Tue
Negotiating Your Lease @ Village on Park
Sep 24 @ 6:00 pm – 7:30 pm

The decisions you make during lease negotiation can profoundly affect your business’ bottom line. You will learn: how to effectively negotiate lease terms and landlord/lessee.